7 Proven Crypto SEO Tips to Boost Your Search Rankings

Crypto projects are everywhere — but only a few rank well in Google. Most founders pour time into tech, but ignore the thing that brings users in the first place: search visibility. That’s why crypto SEO is one of the most important growth channels in Web3.

Whether you’re launching a token, NFT project, wallet, or DeFi platform, these 7 proven crypto SEO tips will help boost your rankings and build long-term trust.

1. Start With Long-Tail Crypto SEO Keywords

The phrase “crypto” is too broad. What people really search are things like:

• “Best crypto wallet for beginners”

• “How to launch a token on Solana”

• “What is airdrop farming?”

Use keyword tools like Ubersuggest or Google Trends to find long-tail terms and place them naturally throughout your content.

2. Publish on Authoritative Crypto Sites

Google rewards backlinks from trusted domains. Getting published on reputable crypto news sites boosts your SEO instantly.

That’s where services like Crypto News Boost come in. You can publish professionally written articles across 75+ Google-approved crypto news sites — a massive win for your visibility.

3. Optimize Your Website for Crypto SEO

Make your site fast, secure, and mobile-friendly. Here’s a crypto SEO checklist:

• ✅ SSL certificate (HTTPS)

• ✅ Clear navigation

• ✅ Short, clean URLs (e.g., /tokenomics)

• ✅ Fast-loading images

Use free tools like PageSpeed Insights to test performance and improve loading times.

4. Add Schema Markup to Help Google Understand You

Schema is special code that helps Google understand what your site is about. Add schema for:

• Projects (tokens, NFTs)

• Articles (blogs or press releases)

• Teams (bios or founders)

If you’re using WordPress, plugins like Rank Math or Schema Pro can help you add this easily — no coding needed.

5. Consistent Blog Content = SEO Gains

Start a blog and post high-value, educational content at least twice per month. Example topics:

• “What are staking rewards and how do they work?”

• “Top 5 Web3 wallets in 2025”

• “How our token launch roadmap is structured”

Each blog should be 700–1000 words, contain 1–2 outbound dofollow links, and use your crypto SEO keyword 4–6 times.

6. Earn Backlinks With Targeted Outreach

Great crypto SEO isn’t just on-site — it’s about who’s talking about you. To build strong backlinks:

• Write guest posts on industry blogs

• Partner with influencers who link to your site

• Get listed on trusted crypto directories

Avoid cheap backlink services — they can hurt your Google ranking.

📘 Need more? Read Moz’s Beginner’s Guide to SEO — it’s trusted even in crypto marketing circles.

7. Track Everything — and Adapt Fast

Use Google Search Console and Analytics to monitor your SEO performance. Watch for:

• High-bounce blog posts (reoptimize)

• Rising keywords (double down)

• Pages with zero traffic (remove or merge)

Crypto SEO is an ongoing game, and every month brings new trends and competitors. Keep evolving.

👤 About Crypto News Boost

Crypto News Boost helps crypto startups grow with professionally written articles published on 75+ Google-approved news sites. Whether you’re launching a token, NFT project, or Web3 app, our team helps you build visibility and trust fast.

👉 Get featured across 75+ news sites.